COMMUNICATION STRATEGY FOR GLOBAL MARKET CUSTOMERS
I. Communication Planning
- Identify communication objectives: Determine the specific goals of the communication campaign (brand awareness, sales increase, building trust, etc.).
- Choose communication channels: Select appropriate communication channels for the market and target customers (digital media, television, print media, social media, etc.).
- Craft the message: Create communication messages that align with the local culture and language, ensuring consistency and appeal. Build on the vision and strategy of the business.
II. Communication Planning
Facebook, Instagram:
– Post daily content based on company plans and events.
– Proactively gather images and content from specific tasks, events, and programs provided by the company.
– Alternate posting about various company services such as Investment and Immigration Consulting, Market Survey and Business Connection, Trade Representation, Real Estate Consulting, or content based on company events and press releases.
Youtube:
– Post videos according to the company’s plans and events schedule.
Build the company profile, engage, and develop customer relationships.
- Ensure Efficient Content Management
– Ensure content is effectively posted and managed across selected communication channels.
- Maintain Relationships
– Build and maintain good relationships with media partners, journalists, and other stakeholders.
III. Monitoring and Evaluating Effectiveness
- Monitor Results
– Use analytical tools to track the effectiveness of the communication campaign (traffic, engagement, sales, etc.).
- Analyze and Evaluate
– Compare results against set objectives, identifying strengths and weaknesses of the campaign.
- Adjust Strategy
– Based on analysis, adjust strategy and communication plans to optimize effectiveness.
III. Sustaining and Developing
- Maintain Customer Relationships:
– Develop strategies to sustain and grow relationships with current and potential customers.
- Brand Development:
– Continuously develop and refresh the brand to meet market needs and trends.